Compass Health Unveils New Brand Identity
As an organization that has been in existence for over 100 years, Compass Health has undergone many evolutions. Fundamental understanding of mental health, substance abuse and recovery has progressed, and so have we: focusing on whole person health, innovating and adopting new models of care, improving access to services, expanding to new geographic areas, and making a cognizant shift to prioritize equity and diversity.
We are constantly evolving to better serve our clients and communities as Northwest Washington’s behavioral healthcare leader. So, when the opportunity presented itself a couple of years ago to update our visual brand to better reflect the organization we are today, we jumped at the chance.
With that, we’re excited to unveil Compass Health’s new logo and brand identity. Some of the elements you’ll see incorporated into our new brand include:
– Approachable and warm: As a behavioral health organization, we know asking for help can be daunting, which is why we put great emphasis into ensuring our new brand feels welcoming and supportive.
– Expressive with lots of color: At Compass Health, we provide an array of services, at various levels of intensity, to a range of clients. Our team connects teens to supports for anxiety and depression, provides inpatient care to adults with severe behavioral health disorders, and nearly everything in between. We offer a spectrum of care, and we wanted our new logo to represent that.
– Modern with clean, soft lines: It’s important that our new brand reflects our drive toward forging new, nationally recognized models of care. It also embodies the sophistication of our care teams and the dignity and respect with which we view our clients.
Our new brand was developed through a multi-year process that involved input and feedback from a host of stakeholders, including staff members and external partners, to ensure it truly supports the image we want to convey and reflects their perspectives.
With the new look, our brand encompasses what Compass Health represents to so many: hope, compassion, respect, and support. It captures who we are as an organization and the role we’re proud to play in the communities we serve, honoring not only our longstanding history but our bright future ahead.
In the coming months, you’ll see our new brand continue to spring to life through updated signage, collateral, and importantly, the revamped compasshealth.org you are currently on!
Thank you for joining us as we embark on this new chapter. We hope that our new brand embodies what Compass Health means to you.
Get In Touch
Compass Health is here to help. Whether you have questions about our services, want to share your feedback or a success story, have a media inquiry, or are seeking more information on a training or job opportunity, contact us today for assistance and support.